Keywords are vital for affiliate marketers, especially if you’re using a blog. They’re what help
your audience find your website whenever they search for something on search engines like
If you neglect them, then your website might be the most beautiful with the best content in the
universe, yet people won’t find it. You’d basically let your effort go to waste.
Because of that, I’ve prepared a short article on how you can find the right keywords. It’s a lot
simpler than you think, but it can be a bit intimidating if you’ve never done something like this
Don’t worry, I’ve got you.
Start with finding your niche
If you’ve learned anything about starting an affiliate marketing business, then you know how
important it is to niche down. Your products, website and content should be in-line with your
niche, and the same goes for your keywords.
Niches are basically the category for the products you want to promote. If your niche is health
and fitness, then your products are diet books, health supplements, recipes, etc.; if your niche is
gaming, then your products are gaming chairs, headphones, keyboards, etc.
You get the point.
Most importantly, your niche determines the audience you’ll be targeting: from their interests all
the way to their age and similar characteristics.
Your audience then determines the keyboards you want to use.
Think about words before thinking about seeds
Before jumping into any keyword tool, you want to come up with your main options.
A brainstorming session in front of a notebook or your PC’s notepad can go a long way in helping
you come out with excellent keywords.
It’s a simple way to start coming up with ideas, so don’t hold back. Write down even the
dumbest ones you think of; you can always go for your favorite ones, and even what seemed
like a stupid idea might be an excellent keyword in the end.
You want to think just like your potential customers would.
If you’re selling a product for losing weight, think about the terms you’d use to search for advice on how to do that. The same goes for any niche you’re focusing on.
After your brainstorming session has finished, you should have a nice list of keywords.
Remember, the more, the merrier.
These are your seeds: the main keywords you’ll use to come up with more specific keywords.
You want to go word for word and get as many “branches” as you want.
You can look up your seeds through search engines and see what other words you can spot.
If you’re selling a dietary supplement, some branches could be the specific body part your
product targets or something like “no side effects”.
Everyone will find different options, so the key lies in the phrases and words you see repeating the most among your search results.
Of course, you can find affiliate communities and business forums where people discuss SEO
and keywords. The basics are the same: grab your first keywords and try to get as many
branches as you can.
Buying comes from Intent
Now, a lot of people forget about intent when coming up with keyboards. You don’t want to
focus solely on what your audience is thinking when searching for something; their intent is just
Remember that a lot of—if not most—people aren’t really looking to buy something; they just
want to solve a problem.
The keywords they’ll use greatly depend on what they want to do. If someone wants to buy a product, they’ll use keywords like “cheap diet supplements for” or “best whey protein to buy”.
On the other hand, if they don’t want to buy something, you could target keywords and phrases related to “how to” and others that suggest questions.
Look for hidden gems
With so many people on the internet, it’s only natural that some keywords will be quite
saturated. In other words, some keywords are used more than others by your competitors, so
you want to avoid the more extreme cases.
If you go for highly competitive options, you’ll have to face other websites with more time on the
internet—as well as more traffic and better SEO in general—than you.
A nice way to do this is to be more specific. Instead of “best whey protein to buy”, you could
search “best whey protein to buy to gain weight in X days”. This will let you target almost the
same keyword while avoiding difficult competition.
The last advice I can give you is not to forget that the internet is always shifting. The most
popular keywords change almost all the time, so make sure to go back to the same sources you
used during your research now and then.
You’ll likely find new keywords you can target, and being the first one to do so is an amazing
way to gain an edge over your competitors.