The internet has become a legitimate way to make money, but that doesn’t mean it has stopped
being confusing for everyone. It’s still in its infancy as an industry, especially when compared to
other industries with centuries’ worth of age.
Therefore, it’s easy for people to doubt whether or not it’s actually possible to make good money
in it. The same is twice as likely when it comes to specific business models that are just
becoming more popular.
That takes us to today’s topic: is affiliate marketing really profitable?
Well, I can tell you right now: it definitely is. A lot of people currently make their living from it, and more people will do the
same with enough time.
If that’s all you wanted to know, it’s been a pleasure. If you now want to know how to become
one of them, then let’s get to business.
You must build a good foundation
When I say “foundation” I mean the setting stones for your business and website.
You need to know what you’re going to sell and to whom before you even start building your site.
The first step is to find a niche. You don’t want to focus on just one product, but you should
always focus on related offers.
You shouldn’t sell car seats, pet accessories, and kitchen utensils in a single site; however, you can sell car seats, car accessories, and tools in a single
Finding a niche also makes it a lot easier to build a brand and target the right audience. Your
website’s name and domain can be related to it for your brand, and your web design can work
with palettes and terms people often use within your niche, etc.
You should also go for a niche you actually enjoy. It’ll make it easier to motivate yourself, but
most importantly, it’ll help you understand your audience a lot easier since you’re interested in
the same things.
Once you know your niche, it’s time for research: research your audience, products, trends,
providers, keywords, marketing methods, etc. You want to be an expert in what you’re going to
sell before starting to market your products.
Translate that foundation into your website
As I mentioned, your niche will most likely dictate your website’s looks and feel. The first step
should be to visit other people’s websites within the same niche: your competitors. You never
want to copy them, but take note of any repeating pattern.
Color palettes, terminology, content type, these are all patterns different websites follow if
they’re selling similar products. These usually become staples of the niche’s internet presence,
and it helps people feel comfortable whenever they find familiar patterns.
Once you’ve taken note of all these elements, make them your own. Think about what twist you
can make to be unique among your competitors. As I said, never copy anyone; branding is very
important if you want to develop a good relationship with your customers.
The same goes for your content
Your content has to follow your niche, or no one will find you since they’ll look for what you’re
selling, but not what you’re writing about. For instance, if you’re selling pet accessories, you
can’t talk about online entrepreneurship of music; you should talk about pet care habits,
adoption tips, etc.
Your objective is to sell, but affiliate marketing is all about promoting your products via valuable
content. People need to come to your website looking to solve a problem, and once there, they
should discover your products are what they need.
How does money work in affiliate marketing?
Affiliate marketers basically make as much money as they work for. If you want to turn affiliate
marketing into your main income stream, then you need to work as hard as you would in any
other job—probably even more.
After all, you’re starting a new business by yourself. You must take it seriously.
However, it’s not as simple as “Want to make money? Work hard.” There are other factors that
play an important role in how much you make.
Each company has its own terms and rates. Some offer better commissions on cheaper
products, and they might be easier to sell than more expensive options. It doesn’t just depend
on you, so make sure you pay close attention to your affiliate program’s conditions.
Besides, not all programs pay in the same way. If you’re selling software, then you might have
to wait longer for your money since you usually have to wait until trial and refund periods expire.
Affiliate marketing’s profitability is proportional to how much effort you’re willing to put: from
actually working all the way back to research. However, it’s as good of an opportunity as any
other business model.
Just make sure to become the best you can be within your niche, and be patient. If you find
good products, write good content and promote it the right way, you’ll make money eventually—
even if you fall flat a few times.