Affiliate marketing is a fulfilling career that requires time and effort to discover. Higher earnings are possible but you must commit to learning and working hard. With less than 20% of marketers making a real income from affiliate marketing, you will have to commit to becoming part of the top earners with the other 80%. If you want to become a full-time affiliate marketer, and have decided that affiliate marketing is the work for you, here are proven steps you can take to success.
1. Have the Right Mindset
Before starting your own affiliate marketing business, it is advisable to first desensitize your mind to the amount of time and effort that an online focused business may require from your end. Indeed, it is not uncommon that beginners become discouraged early in their affiliate marketing business, so it would be best to prepare yourself for the road ahead, as success never comes over night.
It is vital to know that you can only be successful in affiliate marketing if you are committed and willing to do what it takes to see the process through, in order to find the success you desire. This means you have to constantly be willing to adapt to how the marketing environment may change, as well as the products you promote yourself. Indeed, even the best of marketers are always evolving and improving their marketing strategies. Always be ready to not only adapt to change, but be proud of it, as it is a sign that you are indeed a leader in this space.
One another critical mindset tip to consistently work on, is your committal to excellence. Although affiliate marketing is indeed a place of lower governance standards, it is one that you have to commit to doing business with, in a very professional manner at all times. Indeed, it is proper to always treat your affiliate activities as any other business, with proper planning, execution and promotion tactics. If you have the right mindset to become a truly successful affiliate marketer, you will always find success.
And though affiliate marketing is often surrounded by a certain stigma, you want to always keep in mind that it is just another business model after all. While it is true that this niche does not require great capital, neither does it need you to have extensive business experience, it does require a high level of focus, discipline and commitment to do business properly. Respecting your audience, delivering value that helps them, and working hard in what you are doing is the way to become a great affiliate marketer, and ultimately successful in your business. From this, you will come to realize that you have truly made the right choice of how to generate revenue in today’s online landscape.
2. Find Your Passion!
Finding your passion in life may not seem relevant when it comes to how to be successful with affiliate marketing. However, nothing could be further from the truth! In this space, it is crucial that you only put yourself out there in front of your target audience, on those products you are truly passionate about. This is how you will be able to do what it takes to be successful with affiliate marketing, even when things get tough. Indeed, passion is what will also make you come back to your affiliate marketing business even after a bad experience or bad day, as indeed, nothing beats following your passion!
It is key to understand that there are over 20 millions of businesses to choose from online in affiliate marketing niches. Indeed, with so many possibilities out there, you may not, at the end of the day, be able to find a niche that you are truly passionate about. However, this should not discourage you from trying to find something that you can be passionate about in this space. Indeed, even if a niche you find yourself in today does not quite match your expectations and hopes at first, remember that affiliate marketing is a great place for you to find a niche business to become passionate about, and indeed found your own unique place in! So, always try to look at the big picture, ask yourself what you enjoy the most and try to match that with a target audience. Indeed, you may just find success on your way.
3. Know Your Audience
Before going out there and filling in the layer with potential affiliate products for your audience, you want to be sure of who it is you are targeting and what they need. Indeed, this is the first step, something you will have to keep in mind throughout your career as an affiliate marketer. It is indeed not uncommon for beginners to be tempted to recommend anything and everything on the layer, simply because checking it off from a list or because it is hot at the moment. Do not fall into the trap of doing such activities. Sure, it is nice to be able to check off the layer, but the right thing to do is only recommend products that are in line with what your audience actually needs.
Indeed, it is not uncommon that certain affiliate marketer may be tempted to only recommend products or services that they may use themselves. This is however not a great idea, even if you may have used it or are passionate about it. Indeed, your skills and your target audience may be totally different, so keep your own interests out of your business and only think of fulfilling your audience’s needs! If you will concentrate only on the needs of others, you will be able to build a real business. If you are only interested in benefiting yourself, you will never be fully committed to what you are doing and never fully succeed.
- Lack of audience understanding leads to a whole host of other problems for many affiliate marketers, including but not limited to:
- Spamming people with marketing messages
- Using inappropriate marketing materials that lead to people losing interest
- Not following up on leads and opportunities
- Become a better affiliate marketer by following these simple tips
Start by creating a buyer persona or “a typical customer” and a set of goals that they want to achieve. You can then use this profile create ideas for marketing campaigns. Based on this persona profile, think about some feature stories and guides that could help the persona achieve their goals. Remember to take notes on everything you do and stay on top of the performance of your campaigns.
4. Find a Mentor
Indeed, as with many things in life: if you don’t ask, you don’t get. Indeed, you may be ready to start your own affiliate marketing business and may think that there is no need for you to have a mentor. However, things don’t happen by themselves, and in this case, it is very true that having a mentor can be very beneficial, in particular early in your affiliate marketing career. Indeed, when starting a new business, there are many things you need to keep in mind and think through. Having a mentor will help you stay focused on your goals, and provide you with the information you need to make the right decisions in your affiliate business, at every step of the way. A mentor is also a sound source of knowledge and tips, which can help you quickly become profitable and successful in your business.
Having a mentor to share his/her experience with you will help to spread your business to another level, as indeed, being a mentor to many other affiliate marketers in the past, is one of the few things that I have done that has always been very rewarding, both personally and professionally. It is always rewarding to be able to mentor someone new into the affiliate marketing business. Indeed, the feeling of helping someone build his/her own business is truly rewarding, as it goes way beyond the monetary aspect of business, but rather is tied to the feeling of helping someone else realize their own dreams and goals. This often leads to a great friendship beyond business and a lot of valuable tips that are unique to that mentor-mentee partnership.
With so much competition out there and so many affiliate products available in an ever growing market, it can be hard to promote your affiliate products. Not every product will be a successful one, so you will need to make sure you pick the right products with the right affiliate networks. Not knowing what to promote is in particular a common issue beginners face. You can ask your mentor for advice on this, as many of them will have been down this road before as well. Asking a fellow affiliate marketer if there is anything you should know before you get started, is always a great idea!
5. Get Traffic
Targeted traffic is the lifeblood of every digital marketing strategy and, ultimately, the way you will succeed with your affiliate marketing business. Indeed, it is not uncommon that getting started with affiliate marketing is like going to war with a knife. You are given a list of affiliate networks and limited capital for products and other promotional tools. However, the best way to get organized and get your affiliate marketing business started in a big way, is by building a system that will generate a consistent and targeted flow of traffic to your products.
Indeed, just as in any business, you will need to get your first customers to build a successful online business. However, with affiliate marketing, and particular in the beginning, you will need a targeted flow of customers to succeed in this business. When you start your affiliate marketing business, you need an audience of people who are directly interested in the products you promote. You can build this audience by using a traffic generating method that will help you get targeted traffic to your website, and that can lead these potential customers to your products. This targeted flow of traffic can be very helpful in helping you build a successful affiliate marketing business, and achieve a significant success in your digital marketing efforts.
On how to get traffic: there are many proven ways to generate a targeted flow of traffic to your affiliate marketing business. Some of these methods include:
SEO or search engine optimization: this is a very effective traffic method, which can help you bring potentially thousands of people to your website, within minutes of activation of your online business.
Paid traffic: what it sounds like, this is when you pay to bring people to your website. From ad networks to sponsored posts, there are many online tools to help you get traffic for your business. However, be careful as it is never a good idea to use these tools for the wrong reasons.
Social media marketing: the same way you can use these networks to promote your products to others, you can also use them to create a targeted flow of traffic for your business, thanks to groups and communities focused on your niche and your products.
Though there are many ways you can use to get traffic to your affiliate marketing business, it is always better to have a strategy and plan in place that will enable you to control your marketing efforts and targeted traffic. This will help you define when, how and where you will be looking to target your traffic. With such an organized plan, you will be able to plan your campaigns and launch them to increase your targeted traffic, and help you ultimately exceed your revenue objectives.
Affiliate marketing is a very complex, dynamic and ever changing space to be involved in. To succeed in this business, you need to be organized, follow a consistent strategy, know how to deal with problems that come your way and be able to put in all the hard work it takes to build an online business.
6. Have A Sales Funnel
One fundamental – and often overlooked – mistake many affiliate marketers make, is that they fail to create a sales funnel. Other than not using a sales funnel, this is another often overlooked mistake of many affiliate marketers, that can cripple the work they are doing on the internet if they don’t use a proper sales funnel.
By sales funnel, we mean proper sequential steps that lead a prospect from one step to another, until they buy your product. This way, you will know what kind of message to play for your appropriate audience to have a distinct sense of how they can buy your product. Seldom is it that first-time prospects will buy your product without you guiding them into this process. So it is important to properly lay out your prospects from start to finish.
Starting with the message to present them, the benefits your product will bring, and the most efficient way for them to buy it, and then follow up with additional messages and special offers to properly close the sale. This way, you will find it easier to get people to buy your product, and once they do, you know for sure that they know how.
So always hold a sales funnel in your mind, as you work with your prospects, and you will find it easier to get your affiliate promotions converted into real sales.
7. Promote Multiple Products
One important thing you need to understand about running a successful affiliate marketing business is that promotion of one product often isn’t enough. Indeed, being successful with one product usually means you have a good product that you can promote and so it is naturally going to get you sales. However, one thing many beginning affiliate marketers don’t realize, is that if you are having success with one product, then you have a target on your back.
Since the competition is likely to know that you are having success with one item, they will start rather soon to try and duplicate your success with the same or similar products. If you are not prepared, you will be left in the dust and find yourself looking for new affiliate products to promote before your other affiliates find these products first.
So the best tip if you’re just starting out as an affiliate marketer, is to start by promoting a few products, that you are sure will be successful. Then focus your efforts to promoting these products until you are making your desired income level. Once you have been profitable with these products for a few months, try adding a few more products to your income mix that are related to your successful products.
By doing this, you will ensure that you always have great products to promote, and that you will not be left with a lot of money invested in products that regardless of your effort will not generate your desired income level. So this is a very important mindset tip that beginners often don’t think of, but that will increase their chances of success in this field exponentially. You will find it easier to get started, and sustain your efforts over the long term, if you keep your focus on finding quality products to promote, instead of finding one product to promote all the time.
8. Setup an Autoresponder Sequence
Another often overlooked tip, is that you want to setup a sales funnel that first leads prospects to a web page where they have to give you their email address so they can receive further material from you. Indeed, it is important to get these leads’ email address early on (usually in their warm-up stage), so you will have a good way of contacting them if they don’t convert right away.
You can then setup a good system to follow up with these people and send them one message after the other at frequent interval. This way you will educate them about the product you are promoting, and give them one more reason to buy. You can also use this knowledge later on to give them special offers on related products once they show interest. You can also setup a system to not let them see any of your other sales pages, if you find they are not converting.
By doing this, your chances of getting a conversion from your sales funnel will increase tremendously, and you will put yourself way ahead of all your competitors that aren’t doing this. Indeed, it is important to remember that prospects that sign up to your autoresponder sequence will remember you, long after they have decided to buy a particular product or not. So having a wide list of prospects to sell to, will prove to be very beneficial in the long run.
9. Take Massive Action!
Indeed, success in affiliate marketing takes a certain type of working personality. This means you are in the business of generating multiple sales per day, per week and per month. To accomplish that, you need to be in the right mindset constantly. Indeed, making sales online will require you to constantly work on your affiliate business and get out of your comfort zone. For example, if you are used to just working a few minutes a day and then leaving your desk (and thus online work), you won’t accomplish much in the affiliate marketing business. You will have to be committed to constantly seek out new business prospects, review traffic sources, do product research, work on you sales funnel, and much more.
Indeed, things are not going to be handed to you, and you must be willing to work for what you want to accomplish online as an affiliate marketer, it does not happen overnight. If you really want to be successful in affiliate marketing, you need to commit to always working hard, not wasting time, and to always remain productive.
Indeed, you can never give up on learning at any point, otherwise you will not break out of beginner mode and will most likely fail in your business. As you continue to perform your routine tasks alike for the first few months, you should always be trying to better yourself and constantly be reading and learning from different business materials. This way, you will continuously see improvement in your business day after day. If you are always willing to learn and willing to work hard, you will be able to progress extremely far in your affiliate marketing venture, and it is indeed the moment when you will realize that the amount of work you put in now, will be more than worth it in the end.
While affiliate marketing may be an easy entry ticket into the world of business, it is most definitely not an easy business to succeed at. There are many tips and strategies, even the smallest of things that you should be thinking about, in order for you to generate a nice and healthy income. However, if you are willing to leave your comfort zone, constantly work harder and better yourself, and still constantly learn from others, you can become a living entrepreneur!